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Free Website Prospects For Your New Complementary Therapy Company, Day After Day
If you're in need of low cost ideas to generate clients for your new complementary therapy business, especially if it has an online shopping cart, the best way is Article Marketing because it's free and the traffic keeps coming, month after month, from each piece of work. So if you are looking for product launch ideas read on.
Article Marketing isn't a fast way to get started online, but it's a low-cost, risk-free strategy anyone can adopt. First let's compare it with some alternative ways to get online traffic. Let's take the example of promoting a new shopping cart.
A traditional way of getting prospects to your new site, taught by many on-line marketing training, is to contact other webmasters requesting a link exchange. This can work, but it's a slow process and you need to be careful who you target. For instance, if I sell dog collars by post I may be happy to do a link exchange with someone who runs dog training classes, but not someone else promoting dog collars.
Another method is posting on forums in your market-place, with your website in your signature. Also effective, but time-consuming.
In theory a Pay-Per-Click (PPC) campaign is fast to set up and you could see traffic within an hour. In practice unless you're experienced at these campaigns, you can spend ages testing for the best settings and exhaust your budget without making a single sale. I did! And being cynical , I often wondered how many clicks were by my competitors, spending my funds!
Other online launch ideas include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I want to sell, not buy, so why sit aimlessly, clicking on other people's sites so that they will sit bored to death clicking on my site? They probably never even see my advert. With tabbed browsers the temptation is just to open the next tab to click on the one, without reading the adverts.
These strategies are time-consuming and ineffective for a serious product launch.
Offline promoting methods include networking to exchange cards at business clubs. Time-consuming, costly and again in general, people are attending to sell, not to buy.
In contrast, article marketing targets people who have implied that they are interested in the topic your website targets. Choose good keywords and visitors will be actively looking to buy, not sell.
The idea of article marketing is that you write an article and submit it, with your website details, to article directories from which publishers can download content for newsletters etc so long as they include your website details with your article. Then when interested parties read your article, they can click through to your website.
The article you have produced in an hour or so stays (theoretically) online forever and you have the potential to receive targeted traffic from it in perpetuity.
For example, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra work, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost by PPC? Another advantage is that the best article directories email you a report showing the keywords on which your article is being found.
My belief is that article marketing has so many advantages over alternative methods that I cannot imagine why it would not be one of your marketing strategies.
Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have realized the potential much earlier.
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